A step-by-step system for building paid advertising campaigns that actually convert. Start with your offer. End with a complete, ready-to-run strategy.
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List up to 3 products or services. Explain each like you're talking to a 10-year-old, then score them to find your winner.
Rate 1–10 (1 = hard, 10 = easy/strong). Anything scoring below 69 total, don't run it.
The sharper your audience picture, the cheaper your ads. Select all that apply, then add specifics.
Pro tip: Look at who has bought from you in the past. They reveal your real audience, not your imagined one.
Where your audience sits on the trust scale determines how you close them. Warmer = easier conversion.
Stranger → In person / Webinar | Follower → Call | Website → Email | Warm → Messenger | Previous → Inbound | Current → Self-checkout
| Name / Role | Close Rate (%) | Rating (1–5) |
|---|---|---|
The best ads don't sell. They identify a pain so precisely that the reader feels understood, then offer relief.
Name the 3 biggest problems your customer faces, then your solution in one sentence each.
Research 1–star and 5–star reviews of your competitors on Yelp, Google, and Amazon. Extract the exact words they use.
Use these four questions to anchor every ad you write.
Every paid campaign follows the same loop: Advertise → Capture → Convert. Design each layer before you spend a pound.
Every untouched upsell is revenue left on the table.
Viewers (didn't click) → retarget on the same platform. Clickers → retarget anywhere.
The follow-up is where most revenue is won. Map your monthly touchpoints across every channel.
Choose the primary campaign structure for this strategy.
T = Text | E = Email | V = Voice drop | Enter the type + brief note per day
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|
Your product is the bridge from where they are to where they want to be. Map the benefits.
The number of conversions you get is directly proportional to the number of offers you make.
| Platform | Potential Reach | Offers Made (daily) | Target Sales |
|---|---|---|---|
| YouTube | |||
| Text / DM | |||
| Phone / Call |
Everything in one place. Copy this into a doc, share with your team, or use as your campaign brief.