Pivots, funnels, programs, platforms. Every number links back to a story you can interrogate.
45 transcripts and 289,773 words became a database, quote bank, claims register, and reusable proof system.
Read Archive-to-Asset →Founder-support program design for one of Africa's largest funds: 136 support organizations scanned, 38 stakeholder interviews, 8 research-backed personas, 3 testable hypotheses, the inception report that shaped the firm's founder-enablement strategy.
Moved from marketing into product; helped drive a compressed-cycle pivot to $1M+ revenue and a launch with 95,000 day-one signups.
Through YC W19 and post–Demo Day: signup funnel redesigned for 9x completion; social scaled 400% to 300K+ users.
Led at 54 Collective / FFA: a public collection of startup guides and outcome-focused playbooks tailored for African markets.
Visit the Hub →Venture-support infrastructure across East Africa, the Gulf, and the diaspora: GTM, fundraising readiness, Growth Rafiki, an AI-integrated studio model.
Head of Growth for a Techstars-backed founder-intelligence product; Expert in Residence for UNDP's fintech accelerator.